What is the main purpose of MAM (mobile application management)?

The main purpose of Mobile Application Management (MAM) is to set policies and restrictions on applications. MAM focuses specifically on managing the applications themselves rather than the entire device. This includes controlling how applications are used, ensuring compliance with security policies, and defining what data can be accessed or shared from the applications.

In environments where users may bring their own devices (BYOD), MAM allows organizations to secure and manage corporate applications separately from personal apps. It enables the organization to enforce security policies such as requiring authentication, limiting data sharing between apps, or remotely wiping corporate data from an application without affecting personal data.

While tracking user data, managing devices, and monitoring internet usage are important aspects of overall mobile device management or cybersecurity policies, they are not the primary focus of MAM. This specialization helps organizations maintain a secure and efficient application environment while allowing users some flexibility in their device choices.